How to avoid pushing your audience away by publishing the wrong mix of messages. Get this wrong and you risk losing your credibility as a solution to their
Content Archive
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Mind Your Language
Making sure the messages you put out mean what you think. In a world of words choosing the wrong ones can cause disasters for your business in an
The Perfect Brand Name?
How should you pick a Brand name for your niche Business or Product and will it give you the image you deserve? Follow this easy 9 step plan
Extras To Offer Your Customers
Most businesses (online and offline) only focus on getting a sale and then nothing after that. So using ANY of these extras can make you stand out and
Have You Seen This?
Craft the core of all the content you publish so your messages are seen and shared. Reach the people you need and get their attention. Ensuring they then
The Pillars Of Your Success
How to build a Content Blueprint that shapes the success of all the content you share with the world going forward.A Content Blueprint puts in place your plan
What Arriving Late Can Teach
I want to share with you how I came to learn some big lessons about customer service and the value of different customers that will be of use
Getting Your Message Through
Have your audience feel your content was written just for them. When you do that, you'll have cracked the resonance ‘code’ for your audience. There’s two types of content
The Essential 4 B’s Of Messaging
When it comes to publishing content and putting out your messages to the world there's four essential B's you should bear in mind. Be Consistent Be Interesting Be Honest Be Your Own
How To Be Real In A Fake World
With the ever growing speed and pace of our world and the sheer breathtaking speed of change, things can seem to be dominated by uncertainty, unknowns and fakes.
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